Hengzhou · Guangxi · China
Our Story · 品牌故事
Our Story
一個關於香氣的夢
A Dream of Fragrance
台灣企業家吳崇豪，走遍世界尋找香的源頭。當他來到廣西橫州——這片佔據全球六成茉莉花產量的神奇土地，他決定，就是這裡了。
Taiwanese entrepreneur Wu Chonghao traveled the world in search of fragrance at its source. When he arrived in Hengzhou, Guangxi — a land that accounts for 60% of the world's jasmine production — he knew he had found his answer.
「我們不只是要種花，
我們要讓每一個來到這裡的人，
重新找到與自然之香
最深刻的連結。」
"We don't just want to grow flowers.
We want everyone who comes here
to rediscover their deepest connection
with the scent of nature."
2022年，香香花園於南寧橫州中華茉莉園核心區正式開園。農業 × 工廠 × 文創三合一，是都市人重新認識「自然之香」的秘密基地。
In 2022, AROMA GARDEN opened in the heart of Zhonghua Jasmine Garden in Hengzhou. Farm × Factory × Culture — a sanctuary where city dwellers rediscover the world of natural scent.
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吳崇豪 · Wu Chonghao
董事長 · 思維特優貿易（深圳）有限公司
Chairman · Siweite You Trading (Shenzhen) Co., Ltd.
11萬噸110K MT
橫州茉莉花年產鮮花量
Annual Fresh Flower Output · Hengzhou
The Origin · 產地故事
The Origin
世界茉莉之鄉
The World's Jasmine Capital
橫州市種植面積超過 13 萬畝，年產鮮花超過 11 萬噸，佔全國產量九成、全球六成。品牌估值高達 224 億人民幣。
Hengzhou's jasmine cultivation spans over 130,000 mu (8,700 hectares), producing more than 110,000 tonnes of fresh flowers annually — 90% of China's output and 60% of the world's. The brand is valued at ¥22.4 billion RMB.
香香花園位於中華茉莉園核心區，直接連接全球最重要的茉莉花產地，從種植到體驗，構建完整的茉莉生態圈。
AROMA GARDEN sits at the heart of Zhonghua Jasmine Garden, directly connected to the world's most important jasmine-growing region — building a complete jasmine ecosystem from cultivation to experience.
9成0%
全國茉莉產量佔比
of China's Jasmine Output
6成0%
全球茉莉產量佔比
of World Jasmine Output
60+年 yrs
橫州種植歷史
Years of Jasmine Cultivation
